I call Arthur Einstein an “anti-guru” for one simple reason: his accomplishments exceed his current search engine visibility. He’s the real thing; Arthur Einstein doesn’t just talk advertising, copywriting, and marketing, he’s actually done them all his life, at the highest levels of New York City ad agency success. He’s worked for top clients like IBM, Saab, Seiko, Steinway Piano, and dozens of others. And, he still does.

So, when he wrote me last week that he had started a blog (below), I immediately checked it out. From the times I’ve met him over the past 20+ years, and the meals we’ve shared, I’ve learned that he’s worth listening to when he speaks or writes.

His Art of Einstein blog is worth following because writes about advertising, copywriting, and marketing issues from the perspective of 20+ years as a creative executive at Lord Geller Federeico Einstein. Arthur, in other words, is not a “trend surfer” or “faddist.” He not only writes about successful ad campaigns, like IBM’s “Charlie Chaplin” ads, his vision created the ads–and his client-service and management got them on the air so they could sell.

Arthur’s life has been spent analyzing consumer buying habits from an informed perspective available to only those who have been in the front lines, at the top levels of a NYC ad agency.  So, when he writes about the latest biography of advertising legend David Ogilvy, his comments come from an “insider” perspective–one who was present at Ben Rosen’s book launch party 43 floors above Madison Avenue–not just someone who’s read David Ogilvy’s Ogilvy on Advertising in college.

Arthur’s blog is relatively new; see Birth of my Blog to find out its origins and explanation of the tagline. But, already, you can see from his posts where this blog will probably be going.

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A final note of “anti-guru-ness,” Arthur is a true gentleman, a soft-spoken individual who always uses the word “you” more than he uses “I.” He’s one of those people you hope to sit next to on a transcontinental flight. His clients may have included IBM, The New Yorker, and Tiffany, but his success didn’t interfere with his zest for conversation, cars, music, stereo components, words, and–always–motorcycles.

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