Are you using white paper marketing to promote your book, your business, or your speaking career?

Posted January 16th @ 12:38 am by Roger C. ParkerPrint

Friday”s upcoming events authors

If you’re an author or business owner planning, designing, and writing, white papers to market your books or promote your business and speaking career, you’ll want to attend Michael Stelzner’s White Paper Success Summit 2009.


writing-white-papers-one-5Michael, the author of Writing White Papers: How to Capture Readers and Keep Them Engaged, the definitive guide to preparing white papers, has gathered together an all-star team of experienced white paper creators to share their white paper secrets. Included are:

  • Bob Bly, author of 50 books, including The White Paper Handbook and the career-building Copywriter’s Handbook.
  • Roger C. Parker, author of the White Paper Design that Sells: 16 Easily-Implemented Best Practices.
  • Steve Slaunwhite, recognized copywriting expert and author of Cracking the White Paper Market.
  • Peter Bowerman, author of the Well Fed Writer series of writing and publishing books.
  • Gordon Graham, known as That White Paper Guy, who has written over 1,000 white papers over the past 25 years for clients like Autodesk, IBM, Intuit, and Oracle.
  • Jonathan Kantor, founder of the Appum Group, known as That White Paper Company. Jonathan has personally produced 100′s of white papers for firms like Adobe, Lexmark, Sun Microsystems, Proctor & Gamble, and Intel.

Attend from your home or office
Michael Stelzner’s White Paper Success Summit 2009 is a live event taking place on your computer, where you can listen, watch, and participate in a month of presentations.  You’ll also be able to interact with presenters and other attendees between sessions, sharing insights and making valuable connections.

There are no travel, lodging, or lost income costs involved when you attend. Sessions take place, live, throughout February.

Register today and save $200
Learn more by visiting White Paper Success Summit 2009

Get on the path to higher profits by tapping into proven techniques for white paper success. Whether you create your own white papers, or prepare them for others, White Paper Success Summit 2009 can be your passport to success!


  1. Anne Wayman
    January 16, 2009

    hmmmmm, using a white paper to promote a book is a totally new thought to me….

  2. Roger C. Parker
    January 16, 2009

    Dear Anne:
    I think there are two approaches you could take.

    One is to view your book as a “new product,” and explain its benefits as a “container of lots of ideas and information.”

    The other approach would be to focus a series of white papers on specific topics or subjects contained within the book. These might, or might now, correspond to the chapters in your book.

    A final option would be to use your white paper as a “every 6 months” update for your book, describing new ideas and resources, etc.

    Let me know if you pursue this further!


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