I call Arthur Einstein an “anti-guru” for one simple reason: his accomplishments exceed his current search engine visibility. He’s the real thing; Arthur Einstein doesn’t just talk advertising, copywriting, and marketing, he’s actually done them all his life, at the highest levels of New York City ad agency success. He’s worked for top clients like [...]

Friday’s upcoming event for authors
The world’s foremost authority on white papers (and one of the highest paid business copywriters) is looking for an apprentice. And he’ll find one among the participants at his upcoming White Paper Success Summit that starts next week.
But it gets better! This unprecedented opportunity to create a real [...]

Thursday’s profit tip for authors
Many authors sidestep the challenge of selling high-priced copywriting services online by not discussing specific prices or terms. They emphasize the advantages of dealing with them, and they often include client and peer testimonials, but most shy away from specific costs and terms. White paper specialist Gordon Graham, “that white paper [...]

Aaron Shepard’s Aiming at Amazon belongs in every author’s library. Now available in a new, expanded, and updated edition, Aiming at Amazon provides a tutorial for authors who want to increase sales of their books at Amazon.com. It’s as valid for for self-published authors as it is for authors who have been published by major [...]

Wednesday’s book promoting tip for authors
Is the ability to plan and write a book more important, or less important, the ability to write a 1-page letter? Ever since my recent Published & Profitable interview with Jonathan Fields, author of Career Renegade, I’ve been thinking about the differences between writing a book (in terms of organizing [...]

Tuesday’s book writing tip for authors
Are you ready to submit your book idea to a top New York City literary agency? Do you have a book proposal that you’ve put a lot of time and work into, but haven’t distributed because you don’t feel it’s “perfect?” Are you looking for an easy-to-complete book proposal format [...]