Book coaches help authors find more readers and sell more of their books. Coaches can also help authors fill their schedule with speaking and client back-end product and service profit opportunities. Book coaches understand that planning and writing are just the first steps towards publishing success.

Whether you’re getting published for the first time, or are an experienced author, book coaches offer a fresh perspective, advice, and resources, like templates, tools, and worksheets to help you market and promote your book to success.

There are 7 ways a book coach can help you find more readers and sell more books:

1. Build a platform. A platform is both a medium and a message. It’s a medium in that an author’s platform is a way that authors can consistently, efficiently, and predictably communicate with clients, prospects, and readers. As a message, a platform helps authors differentiate themselves and their books from their competition.
   
2. Locate publicity resources. Book marketing and promotion is a specialized field. Book coaches have in-depth experience in publishing. They know what authors can expect to do on their own, and when and where to look for assistance. 
   
3. Get started in social media. Social  media marketing refers to a category of Web 2.0, like blogs, Twitter.com, article syndication, and other marketing options that are typically free, but require planning, set-up, and coordination.
4. Create a blog content plan. Often, the key to a successful social media marketing
5. Create a marketing calendar. A marketing calendar is essential to effective book marketing and promotion. A marketing calendar helps eliminate “deadline madness” by identifying topics and themes ahead of time, so all marketing message reinforce each other
6. Website evaluations. Book coaches have a deeper understanding of the elements needed to establish an effective online presence for authors. Coaches are familiar with what has worked for other authors, and can help you better plan your own web presence.
7. Working with web designers. Book coaches can help authors ask the right questions when selecting designers and provide the right direction while projects are completed.

Experienced authors know that the “real” work begins after a book has been planned and written. All books need nuturing, not just those by new authors. Strong book sales and back-end profits are the result of a coherent marketing strategy that leverages book content with high visibility created by consistent marketing and promotion. Book coaches help authors assemble their marketing and promotion resources into a focused, realistic, and attainable plan.