Create a social media marketing planning calendar worksheet for 2009

Posted December 17th @ 12:25 am by Roger C. ParkerPrint

Wednesday’s book marketing tip for authors

Social media marketing continues to grow in importance for authors. Social media marketing tools, like blogs, article marketing, and Twitter.com, allow authors to simultaneously market their book as they write their book.

At left is the social media marketing planning calendar worksheet I created for yesterday’s teleseminar held for Published & Profitable friends and members. (Note: to avoid missing future events, sign-up to receive future  blog posts via e-mail!)

This is based on the same worksheet I use to help clients plan their 2009 social media marketing.

Objectives
My objectives in creating the social media marketing planning calendar was to help authors simplify their 2009 marketing by focusing on a few key objectives:

  1. Content. To help authors create the content needed to maintain a consistent social media marketing presence, I encourage authors to base each month’s content around a single monthly theme. Blog posts, articles, and Twitter updates should relate to a theme that–ideally-will also be addressed in newsletters, podcasts, teleseminars, and fresh web content.
  2. Chapters. Your choice of monthly themes should be influenced by the chapters needed for your book. You can get a jumpstart on your book by viewing your social media marketing articles, blog posts, and podcasts as “first drafts” of the chapters in your book.
  3. Media choices. Rather than being distracted by the numerous social media marketing options available, I encourage authors and clients to further simplify their task by focusing on just 3 of the social media marketing options available. A consistent presence in 3 social marketing media is preferable to an inconsistent presence in 4, 5, or 6! As always, consistency builds familiarity and trust.

Offer
E-mail me if you would like me to send you a PDF copy of the hand-out’s from yesterday’s teleseminar, which contains my Social Media Marketing Planning Calendar worksheet.


Published & Profitable members can access the recording of yesterday’s call, as well as download the Microsoft Word worksheet template as well as dozens of other assessments, MindManager templates, and worksheets.


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2 Comments

  1. C.F. Jackson
    December 17, 2008

    Hey Roger,

    This is a great post! I have to
    agree with you. When it comes
    to using the social media to
    market one’s work… a schedule
    make a difference.

    I tell you, things became clearer
    for me when I started scheduling
    my time for forums, blogging and
    other social media task.

    Again, great information!

    Continue to make it happen!

    Won’t Be Denied,
    C.F. Jackson

  2. Chris Simeral
    December 17, 2008

    Excellent post and you make a great point about not trying to spread yourself too thin.

    I think most authors, when they’re introduced to the staggering number of possibilities for marketing themselves and their work through social media, simply shut down.

    It’s easy to get overwhelmed by your choices. I wrote a special report a few days ago over on my online book marketing blog that touches on this topic (and many others).

    But I think the major thing to take away is that it’s vitally important to get started doing SOMETHING, and your ideas for approaching things thematically makes a heck of a lot of sense.

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