All authors, coaches, consultants, and entrepreneurs interested in finding more readers, selling more books, or expanding their business, should read (or re-read) Brian Clark’s great Magnetic Headlines series of blog posts at Copyblogger.com:

1. Why You Should Always Write Your Headline First
2. The Cheater’s Guide to Writing Great Headlines
3. Do Key Words in Post Titles Really Matter?
4. How to Write a Killer “How To” Post That Gets Attention
5. 7 Reasons Why List Posts Will Always Work
6. Why Some People Almost Always Write Great Post Titles
7. 10 Sure-Fire Headline Formulas That Work
8. 7 More Sure-Fire Headline Templates That Work
9. Warning: Use These 5 Surefire Headline Templates at Your Own Risk

All are great examples of concise, helpful, and organized copywriting tips. All authors can benefit from applying ideas in these posts to the titles of articles, blog posts, books, e-books, reports, speeches, white papers, and videos.