Wednesday afternoon, 2:00 PM EST
Meet Dan Ariely, the author of the best-selling Predictably Irrational: The Hidden Forces that Shape Our Decisions when I interview him for Published & Profitable members and friends on Wednesday, October 8, between 2:00 PM and 3:00 PM EST.

Our call will explore Dan’s research into consumer behavior issues like:

• What are “anchors” and why are they so important?
• How influential are social norms?
• Why is the lure of “Free” so hard to ignore?

We’ll also explore the specific steps that Dan Ariely took to plan, write, promote, and profit from Predictably Irrational.

To attend, call dial 1-218-486-1616 and use PIN #513391. There will be an opportunity to ask questions during the call, or you can submit questions as comments, below. To get the most out of the call, visit Dan’s Website in advance and download excerpts from his book.

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Wednesday evening, 7:00 PM
You’re also invited to attend this week’s Guerrilla Marketing Association call when host Roger C. Parker interviews Tim Berry, the principal author of Business Plan Pro: the country’s bestselling business plan software, and Amazon’s Number 1 business planning book, The Plan-As-You-Go Business Plan.

Tim Berry is a popular blogger and the author of several other business planning and start-up books.

We’ll be discussing the reasons many business owners fail to adequately plan their business, the consequences of inaction, and ways to save time and resources when creating a business plan.

Our call takes place Wednesday evening, 7:00 PM to 8:00 PM EST. Tim tells me his goal is always to demistify the business planning process, and on this call, he’ll be doing just that, as well as answering your questions and concerns about business and marketing planning. To attend this call, visit the Guerrilla Marketing Association or e-mail Roger C. Parker.