Upcoming marketing event for authors

Authors who equate good-looking blogs with expensive design fees will want to Join me on this week’s Guerrilla Marketing Association call when I interview Brian Gardner. Brian has taken blogging for authors to a new height with a series of WordPress themes that remove design as an obstacle to setting up a good-looking blog. Blogs are one of the most powerful marketing tool for authors to use promoting their books, making it easy for authors to establish a powerful web presence far in advance of their book’s publication date.

Until now, however, authors choose between generic, inflexible templates that looked like everyone else’s blogs, or they had to pay big money to graphic designers who could take months designing a blog. Now, however, Brian offers a compromise; a series of attractive, flexible WordPress themes that look distinctly better than the average blog, yet are available for immediate download and customization.

On this call, Brian and I will be will reviewing the relevance of blogging to authors, as well as addressing practical questions like:

• Why are blogs so important for authors?
• What software should I choose?
• How much does it cost to promote my book with a blog?
• How much do I need to know about design to set up a blog?
• How often should I post?
• When should I set up my blog?
• Do I need a separate blog for each of my books?

Who should attend this call?
This 1-hour teleseminar interview is of importance to authors who don’t have a blog, as well as authors who already have a blog.

1. Authors who don’t have a blog presence will learn what they need to know to set up a powerful, good-looking, blog presence to promote their book online.
2. Authors who already have a blog will learn how to evaluate their current blog’s design and identify areas that might benefit from attention and improvement. They’ll also learn how to update their blog as efficently as possible.

How to attend the Brian Gardner blogging interview
This Guerrilla Marketing Association expert interview with Brian Gardner, hosted by Roger C. Parker, takes place Wednesday, September 10, between 7:00 PM and 8:00 PM EST. To attend, contact the Guerrilla Marketing Association or e-mail Roger C. Parker.