Aug

6

Use your book covers to brand your website, like Harry Beckwith, co-author of “You, Inc.,” has done

Filed Under Step 3: Promote | 1 Comment

Wednesday’s promoting tip for authors
For over a decade, one of my favorite authors has been Harry Beckwith. Quality content–in terms of conciseness and relevance–and quality design characterize his books. Harry’s books are “evergreen” in that they are consistent sellers. A year after the first appearance of You, Inc., which Harry co-authored with his wife, Christine [...]