Newsletters play in important role in building long-term relationships with clients and prospects. Newsletters represent one of the most powerful way associations, authors, and small businesses can grow their impact and their businesses by expanding their reach and retaining their customers.

During this special audio conference, produced for the Association of Strategic Marketing, a division of Lorman Business Center, I’ll show you why traditional approaches to newsletter marketing are no longer effective - and what works now!

I’ll be describing 10 ways to design a newsletter that differentiates your message from your competition. You’ll gain new ideas for building your newsletter’s circulation list as well as how to learn from your readers.

You’ll also get 12 ideas, tips and techniques for producing each issue on time.

After attending this audio conference, you’ll be able to squeeze more value out of each issue of your newsletter by repurposing content and distributing it in multiple formats. Other benefits include:

• Hear 10 keys to newsletter marketing success
• Discover a simple, new format*
• Leverage information to better position your business
• Distribute your newsletter online and offline
• Profit from previous issues

This special audio conference takes place June 11, 2008, from 1:00 PM to 2:30 PM EST

To register, contact ASMinfo@associationofmarketing.org or call 866.226.0828. For details, visit www.associationofmarketing.org.