Friday’s upcoming event for authors

On the next Published & Profitable Insider Interview, learn how to write a book to position you as an expert in your field, when I interview Ilise Benun, co-author (with Peleg Top) of the new book, The Designer’s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them.

Published by How Books, an imprint of F&W Publications, The Designers Guide to Marketing and Pricing is an excellent example of a book that may never hit the Top 10 Business Books best-seller lists, but is nevertheless is playing a major role in its authors careers.

On this call, we’ll be discussing topics like:

• The book’s origins. When did the idea for the book first appear? Why did they target freelance graphic designers as their niche market?
• Selecting a publisher. How did the authors attract a favorable publishing offer? How did the authors decide which publishers to approach? Did the authors use an agent? What type of proposal did they prepare?
• Writing. What was the hardest part of writing the book? What was the easiest part? Were there any unexpected challenges? What was writing with a co-author like?
• Marketing and promoting the book. How are the authors marketing and promoting their book? When did they begin their book promotional activities? What did they do as their book’s publication date approached?
• Profiting. What are some of the ways their book is contributing to their careers? How are they leveraging off of their book’s success?

The exclusive Published & Profitable interview takes place Friday, June 13, at 11:00 AM. All Published & Profitable friends and members are invited to attend and submit questions via e-mail before the call, or ask them at the end of the interview.