Wednesday’s promoting tip for authors

One of the best ways authors can make the most of upcoming interviews (beyond submitting a list of topics and questions they like being asked) is to invest a half-hour, or so, preparing and reviewing their “talking points.” Talking points refer to the key ideas authors want to communicate about their book. The key ideas usually relate to who their book is intended for, what makes their book special, how readers will benefit from reading their book, and why their experiences qualified them to write the book.

Advantages of advance preparation and review
Preparing your talking points in advance permits you to fine-tune your responses so they are as clear, concise, convincing, and memorable, as possible.

Reviewing your book’s talking points immediately before an interview ensures that the ideas will be fresh in your mind, ready for instant retrieval and confident presentation when prompted by an interviewer’s question.

After your interview, review the recording. Listen carefully for how effectively you were able to weave your talking points into the interview. Listen carefully for words that were longer than desirable, or awkward word combinations. Rewrite as necessary to ensure a stronger presentation next time.