May

8

Michael Port’s advice to authors who achieve success: “Keep it simple!”

Filed Under Mind mapping, Persuasive writing, Step 4: Profit

Thursday’s profit tip for authors

Early this week, I attended a teleseminar interview involving Michael Port and Stephanie Diamond, two members of Published & Profitable’s Editorial Board. Michael was interviewing Stephanie on the occasion of her new book, Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth.

One of the best parts of the call occurred when Michael and Stephanie were discussing her days at AOL, where she was Marketing Director. Michael discussed the challenges of growth and success which can derail many firms–large as well as small, (including businesses operated by authors). “Many firms that are successful, when small, forget the simplicity their original success was based on. The bigger they grow, the more complicated they become!”

Michael’s advice? “Keep it simple and never forget what your success was based on!”

To learn more, download the entire podcast, which I highly recommend.

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