Wednesday’s promoting tip for authors

Authors looking for ways to promote themselves and their books should investigate Peter Shankman’s Help a Reporter Out website. Help a Reporter Out helps editors and reporters locate authors and other subject area experts willing to be interviewed for articles, books, blogs, and podcasts. Once you register–for free–you will receive up to 3 e-mails a day, each containing up to 10 detailed queries from reporters looking for individuals willing to be interviewed.

If you locate an opportunity that sounds like it could help you promote your book to an appropriate publication, e-mail the reporter placing the query. If they like you, they will immediately get back in touch with you and describe the next step.

If you’re an author or blogger looking for individuals to interview, visit the press page at Help a Reporter Out and register as a journalist. You can then submit detailed interview and research requests that Peter Shankman will send out to others, increasing the likelihood that you can locate subject area experts or individuals with stories and experiences you can incorporate into articles, blogs, books, case studies, interviews, and website content.

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