May

5

David Meerman Scott encourages you to make Google your planning partner while searching for the right title for your book

Filed Under Interviews, Step 1: Plan

Monday’s planning tip for authors

One of the wisest voices in nonfiction writing is David Meerman Scott, a member of Published & Profitable’s Editorial Board. David brings years of international journalism and press relations experience, along with the knowledge he researched while writing The New Rules of Marketing and PR.

One of David’s recent comments to me was to emphasize the importance of using Google to research potential titles before it’s too late, so they can find one that they can “own”. As David relates, “Before I settled on the titles of my three books Eyeball Wars, Cashing In with Content, and The New Rules of Marketing & PR, I made sure that those phrases were not used in books, or ideas like mine ever before.”

Comments

One Response to “David Meerman Scott encourages you to make Google your planning partner while searching for the right title for your book”

  1. David Meerman Scott on May 5th, 2008 3:59 am

    Hey Roger,

    Thanks for writing about this. It is incredibly important in my view to own your book title. Besides Google, you should also check Amazon.

    My next book slated for March 2009 will be called “World Wide Rave”. It is a title that had not been used yet.

    David

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