Wednesday’s promoting tip for authors
During the past few weeks, I have been spending increasing amounts of time researching the elements that contribute to successful author websites. I’ve always been reviewing the various blogs on my blogroll to see what other authors have to say about author websites. One of the best was a blog by a Canadian writer that contained a provocative posting entitled 14 Things I Have Learned About Author Websites.
I agree with many of the concisely-written ideas, and wonder what others think. What do you think?
Other author marketing resources
Published & Profitable contains several resources that members can access 24/7. These include:
- Articles. These include Questions to Ask Your Web Designer and Why All Authors Should Blog.
- Interviews. One of the best of Penny Sansevieri’s Media Rooms and Press Centers for Authors. Other interviews with web relevant discussions included Rick Frishman.
- Videos. There are two currently available: Driving Readers To Your Websiteand Web Marketing for Authors. Both contain numerous examples and downloadable handouts.
- Worksheets. One of the best is Web Content and Deadline Planner for Authors.
May 21, 2008
Hi Roger,
All were really good points although 4 and 5 appear to cancel each other out at first glance.
First in point 4 he says that “Frequency is important. It is like shopping for produce, people like to buy fresh.” Which I thought was a brilliant analogy.
Then in point 5 he confused me with “Frequency isn’t as important as you may think. If you are writing, it is fine to update posts once every two weeks, but broadcast that fact beforehand. Keep tour info or product info as up-to-date as possible.” Maybe he could have been more clear?
The point, I think, is you should keep your readers updated with your comings and goings. If you can’t post frequently, just say so and let them know why. You have to build a relationship and a rapport with your readers.
My 2 cents.
Maria