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May
15
Relate your back-end products and services to the change you promised in your book’s title
Filed Under Step 4: Profit | Leave a Comment
Thursday’s profit tip for authors
Nonfiction books are purchased for change, to help readers solve problems and achieve goals. Titles that promise change, and books that successfully deliver on the promise, create prospects interested in finding out more about other ways you can assist them.
Thus, when describing your firm’s product and service offerings in your newsletters [...]