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- Rick Frishman’s 15 things authors must know if they want the media to help promote their books
- How to write a book that sells by choosing topics that address your market’s urgent information needs
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Mar
12
How will Borders’ decision to display books with front covers facing out affect you, as author, agent, editor, or publicist?
Filed Under Bookstores, Publishing news | 29 Comments
An article in the March 12, 2008, Wall Street Journal describes Borders Bookstores decision to display books with front covers facing out poses several interesting challenges and opportunities for authors, literary agents, editors, and publicists. Front covers, as Kathi Dunn and Ron Hobart described on a recent interview for Published & Profitable members, play [...]
Mar
12
Creating tip sheet incentives for authors to use in permission-based marketing just became easier
Filed Under Step 3: Promote | Leave a Comment
Wednesday’s promoting tip for authors
Tip sheets are not only one of the most powerful marketing tools available for authors to use when creating permission-based marketing programs on their websites, tip sheets are also one of the easiest incentives to create. Because tip sheets are usually limited to one side of a single sheet of [...]