Wednesday’s promoting tip
Yesterday, I described the important role that focus and selectivity plays in choosing a book title, creating a table of contents, and writing your book as efficiently as possible. By focusing on the desired change your readers want to experience, and eliminating unnecessary information, it becomes much easier to choose a title and write your book.
Focus and selectivity play equally important roles in promoting your book.
- Focus. Instead of describing all of the ways that readers might benefit from your book, focus your cover copy and descriptions of your books on the most desired change your book can help readers enjoy.
- Selectivity. Lead with your best–and cut the rest! Use engagement devices like story to emphasize how previous readers have benefited from the techniques described in your book. In addition, select revealing case studies and testimonials for newsletters, presentations, and reports that provide evidence of the power of your ideas.