Thursday’s profit tip

Yesterday’s promotion tip discussed the importance of using product evaluations and reviews to enhance your credibility, promote your book, keep in constant touch, and drive traffic to your website. But, there’s more to product evaluations and reviews than book promoting power. You can also use product evaluations and reviews as sources of profit–above and beyond the profits you earn from book sales and/or providing coaching, consulting, or speaking.

After your book appears, for example, and after you’ve assembled a variety of reviews, you might consider publishing a compilation, or yearly update, of product evaluations and reviews. You could distribute this electronically, as an e-book, or publish it as a print-on-demand book.

Even if your reviews were originally distributed for free, prospects in the market to buy might be willing to pay for “all in one place” convenience. In your premium compilations, you might even evaluate additional criteria not originally included, or include buyer and reader comments that came in following the original review.

The higher the costs of the products and services you market purchases, the higher the perceived value of your product evaluations and reviews, and–hence–the more you can legitimately charge.