Wednesday’s promoting tip
One of the best ways authors can keep in touch with their market and promote their books is to feature product and service evaluations and reviews in their newsletters and on their website. Prospects and readers have an inexhaustible need for helpful, relevant, and timely, “how to buy” information. The more expensive the product or service, the more readers will value your advice and guidance. Product and service evaluations and reviews provide an incentive for readers and prospects to subscribe and pay attention to your newsletter. Evaluations and reviews will also attract qualified traffic to your website.
The secret to efficiently creating product and service reviews is to create a system, or process, that provides a structure for your reviews. Once you identify the criteria used to measure performance, it becomes relatively easy to evaluate and rank products and services. In tomorrow’s profit tip, I’ll discuss how you can profit from product and service reviews.
Published & Profitable members can access my Power of 12 feature, How to Use Product and Service Evaluations and Reviews to Promote Your Book and Boost Back-End Profits here.
February 20, 2008
You hit the nail on the head with this post.
Authoring a book is a business. Writing is a great creating process, with many benefits, but to see any kind of income worth the time involed, authors must think in terms of fulfuiling their client’s (readers) wishes.
The way to do this is through digital relastionships
Warren Whitlock
Co-Author of “Guerilla Information Marketing (2009)
http://BestSellerAuthors.com
March 6, 2008
Dear Warren:
Thank you for your comment. I look forward to the appearance of your Guerrilla Information Marketing book.
Roger C. Parker