I love white papers. White papers aren’t nearly as long as books,–most white papers are between 11 and 12 pages–but they can be almost as effective inĀ  promoting you as an obvious expert in your field. On Wednesday, February 13, Michael Stelzner, author of Writing White Papers, will be interviewing me on a special teleseminar, [...]

Monday’s planning tip
Online research at at sites like Amazon.com is one of the first steps authors considering writing a book should take. This title research will help authors identify existing books on the subject. Title research will also help authors develop a unique position–or niche–for their book. There more to online book research, however, [...]