Feb

29

Find out what editors want from authors during an interview with New Rider’s Michael Nolan

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Friday’s upcoming event for authors
Find out the latest trends in nonfiction book publishing, and how they affect you, during an exclusive interview with Michael Nolan, from New Rider’s Publishing. Michael has brought numerous new and innovative titles to life during the past decades. His latest project is Gar Reynold’s groundbreaking Presentation Zen, which redefines PowerPoint [...]

Feb

28

Tip sheets permit authors to target prospects interested in different products and services

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Thursday’s profit tip
Authors can use tip sheets to attract prospects interested in purchasing products and services. Offering a series of “How to buy…” tip sheets on various products and services permits authors to assemble a list of pre-qualified prospects. This opens the door to future contact and sales. By identifying the category of purchase prospects [...]

Feb

27

Promote your book by emphasizing the benefits of the change your market wants to experience

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Wednesday’s promoting tip
Yesterday, I described the important role that focus and selectivity plays in choosing a book title, creating a table of contents, and writing your book as efficiently as possible. By focusing on the desired change your readers want to experience, and eliminating unnecessary information, it becomes much easier to choose a title and [...]

Feb

26

Choose a title and write a book that focuses on the change that readers want to experience

Filed Under Step 2: Write | 2 Comments

Tuesday’s writing tip
Focus and selectivity are the keys to planning your book and writing it as efficiently as possible. Focus involves identifying the change that your market wants to experience. Change typically involves solving a problem or achieving a goal.
Focus
Choosing a title for your book becomes relatively easy once you have identified your market’s single [...]

Feb

25

Plan your book so it takes advantage of publishing’s next big trend–like Will Reed and Dan Pink have done

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Monday’s planning tip
Timing plays a crucial role in the success of your book. Come out too early, and the market isn’t ready to buy. Come out too late, and you’ll be facing never-ending competition. A rising tide raises all boats, and if you book appears just when the tide becomes to come in, your book [...]

Feb

22

How to make sure your questions about planning, writing, promoting, or profiting from a book are addressed during our next live Q&A event

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Friday’s upcoming event preview
Submit your questions about planning, writing, promoting, and profiting from a book during the next Published & Profitable question and answer forum on .Monday, February 25, 2008 at 2 PM ESTIf I don’t have the question, chances are another member will, or I’ll find the answer and let you know.
Submit questions to [...]

Feb

21

How authors can profit from writing product and service evaluations and reviews

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Thursday’s profit tip
Yesterday’s promotion tip discussed the importance of using product evaluations and reviews to enhance your credibility, promote your book, keep in constant touch, and drive traffic to your website. But, there’s more to product evaluations and reviews than book promoting power. You can also use product evaluations and reviews as sources of profit–above [...]

Feb

20

Learn how to use product and service evaluations and reviews to promote your book

Filed Under Step 3: Promote | 2 Comments

Wednesday’s promoting tip
One of the best ways authors can keep in touch with their market and promote their books is to feature product and service evaluations and reviews in their newsletters and on their website. Prospects and readers have an inexhaustible need for helpful, relevant, and timely, “how to buy” information. The more expensive the [...]

Feb

19

How to find the time to write your book–no matter how busy you are

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Tuesday’s writing tip
Committing to daily progress is the key to writing a book and meeting your deadlines. Consistent progress each day–even in working sessions lasting just 30-minutes–keeps your mind engaged. As a result, even when you’re performing other tasks, your brain is processing your book.
Try to carve out a little time during your most productive [...]

Feb

18

Choose a search engine friendly subtitle for your book, regardless if you self-publish it or accept an offer from a trade publisher

Filed Under Step 1: Plan | 1 Comment

Monday’s planning tip
As Published & Profitable members know, a great deal of a book’s success is based on choosing the right title and subtitle. That’s why I devote several articles, assessments, checklists, and videos to choosing the right title and subtitle. Aaron Shepard’s Aiming at Amazon offers additional title and subtitle ideas based on his [...]

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