Friday’s upcoming event for authors
Find out the latest trends in nonfiction book publishing, and how they affect you, during an exclusive interview with Michael Nolan, from New Rider’s Publishing. Michael has brought numerous new and innovative titles to life during the past decades. His latest project is Gar Reynold’s groundbreaking Presentation Zen, which redefines PowerPoint [...]

Thursday’s profit tip
Authors can use tip sheets to attract prospects interested in purchasing products and services. Offering a series of “How to buy…” tip sheets on various products and services permits authors to assemble a list of pre-qualified prospects. This opens the door to future contact and sales. By identifying the category of purchase prospects [...]

Wednesday’s promoting tip
Yesterday, I described the important role that focus and selectivity plays in choosing a book title, creating a table of contents, and writing your book as efficiently as possible. By focusing on the desired change your readers want to experience, and eliminating unnecessary information, it becomes much easier to choose a title and [...]

Tuesday’s writing tip
Focus and selectivity are the keys to planning your book and writing it as efficiently as possible. Focus involves identifying the change that your market wants to experience. Change typically involves solving a problem or achieving a goal.
Focus
Choosing a title for your book becomes relatively easy once you have identified your market’s single [...]

Monday’s planning tip
Timing plays a crucial role in the success of your book. Come out too early, and the market isn’t ready to buy. Come out too late, and you’ll be facing never-ending competition. A rising tide raises all boats, and if you book appears just when the tide becomes to come in, your book [...]

Friday’s upcoming event preview
Submit your questions about planning, writing, promoting, and profiting from a book during the next Published & Profitable question and answer forum on .Monday, February 25, 2008 at 2 PM ESTIf I don’t have the question, chances are another member will, or I’ll find the answer and let you know.
Submit questions to [...]