Friday’s event preview
In an exclusive Published & Profitable interview, Roger C. Parker will be interviewing book publicist Penny Sansevieri, author of Red Hot Internet Publicity: The Insider’s Guide to Marketing Your Book on the Internet. Penny will be discussing why online press or media centers–”electronic media rooms,” in her words–are replacing press releases as the best way for authors to promote their books to the media. Like readers, reporters and broadcast journalists turn to search engines when they’re in a hurry and looking for subject area experts. Authors whose websites show up in the first page or two of search engine results in your field will beat their competition.
A single mention in a respected publication like the NY Times or Fast Company, or a single broadcast interview or quote, can be enough to add a “as quoted in…” to your author’s website and future book covers!
In this interview, Penny Sansevieri will tell authors what they need to know to attract the press to their websites. Authors will learn:
- Goals. Authors will find out what editors and reporters are looking for in an online press center.
- Contents. Authors will learn what they should include in an online media center or press center.
- Timing. Promotion-oriented authors will also learn when they should set up their media center.
Penny Sansevieri and host Roger C. Parker will also discuss topics like the differences between an author website and title-specific websites, as well as online locations where authors can post their press releases for free.Published & Profitable is an online resource center that helps new and experienced authors plan, write, promote, and profit from published books. Members enjoy 24/7 access to articles, assessments, checklists, templates, and worksheets, as well as recorded interviews like this one. Published & Profitable’s interview with Penny Sansevieri takes place on Monday, January 28. Published & Profitable members will be able to access recordings of the Penny Sansevieri interview. Contact Published & Profitable for information regarding attending the teleseminar interview.