Blogs are essential marketing and promotion tool for authors. Each posting serves both long-term and short-term goals.
- Short term benefits. Each blog post provides another reason for visitors and search engines to visit the author’s blog, reinforcing the author’s visibility and awareness– strengthening the author’s brand–and can spark comments from readers and RSS subscribers.
- Long term benefits. Equally important, when there are frequent postings, the creation of each blog post helps the author explore new topics and builds the author’s inventory of ideas for future books, newsletters, tip sheets, and speaking engagements.
The best way to achieve both short-term and long-term benefits is for authors to post frequently, creating new posts based on repeating themes. Here’s how Bud Bilanich accomplishes this, in his Success Common Sense blog.
His postings are based on a 5-day a week content plan that provides him with themes for each day:
- Mondays, he posts on self confidence.
- Tuesdays, the theme is positive personal impact.
- Wednesday, his posts relate to outstanding performance.
- Thursday, he addresses communication skills.
- Friday, he focuses on interpersonal competence.
More blog traffic may be as simple as coming up with a theme for your daily posts!