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Dec
14
From lemons to lemonaide: What can authors do with deleted chapters?
Filed Under Case Studies, Step 3: Promote | Leave a Comment
Sarah Susanka, the author who created the highly-successful Not So Big brand of architecture and lifestyle books, obviously recognizes the importance of building reader loyalty.
Sarah’s recent e-mail newsletter (sign up here) offered her Not So Big Life readers a end-of-year holiday bonus–an additional chapter to her book plus a 4-page worksheet.
She also [...]