Nov

29

Mind mapping resources for writers and publishing professionals

Filed Under Mind mapping | 1 Comment

Writers often refer to mind mapping as one of their most valuable tools. But, what, exactly is mind mapping and how does it help writers get more written easier and faster?
One option is to review the free mind mapping resources available at my Design to Sell Online site, www.designtosellonline.com.
Another, broader, perspective is provided by Bootstrapper’s [...]

Nov

27

How to keep your publishing project alive, in 10 minutes a day, or less

Filed Under Publishing tips | Leave a Comment

Lack of time is no excuse for not working on your book. You can make significant progress on even your busiest days, in working that can be as short as 10 minutes.
In addition, you can make significant contributions to your book away from your computer, by reviewing print-outs of your progress and writing ideas down [...]

Nov

26

Published & Profitable Editorial Board Members Listed in “Top 100 Thought Leaders” list

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Rob Lebow and Jay Conrad Levinson, both members of Published & Profitable’s Editorial Board, have been listed in Ken Shelton’s Executive Excellence Publishing’s Top 100 Thought Leaders.
Rob Lebows, number 40 on the Executive Excellence list, is an internationally known expert in the area of individual accountability. He’s written numerous books, including A Journey into [...]

Nov

20

Why authors need creative briefs

Filed Under Persuasive writing, Step 3: Promote | Leave a Comment

My latest Design to Sell newsletter discusses Creative Briefs. Creative Briefs are short documents, typically just 1 or 2 pages long, that save time and money by identifying the crucial elements of a project.  Creative briefs eliminate misunderstandings and help authors and those who serve them define and agree upon topics like:

Project goals
Major message components
Target [...]

Nov

19

Numbers versus words: which is more effective?

Filed Under Persuasive writing | Leave a Comment

I recently ran across a phrase that reminded me of a presentation by direct marketing legend Herschel Gordon Lewis at an AWAI bootcamp where I also presented.
He was comparing the relative efficiency of numbers versus spelled-out words. He cited studies that proved the effectiveness of numbers over words–regardless of what grammarians might think.
Note the 2 [...]

Nov

17

Should authors be writers, directors, or producers?

Filed Under Step 2: Write | Leave a Comment

There’s a frequent “knee jerk” reaction that authors have to write every word of their books, themselves.
It’s worth examining the assumption–because numerous successful nonfiction authors don’t write every word themselves. (How much of his books do you think Donald Trump wrote himself?) Examples include:

Anthologies where the author is primarily a director or producer who [...]

Nov

5

Learn how to sell your book on Amazon.com during this 1-hour telephone interview

Filed Under Interviews, Step 3: Promote | Leave a Comment

Published and Profitable members and friends are invited to attend Roger C. Parker’s free one-hour telephone interview with Brent Sampson, author of Sell Your Book On Amazon: Top-Secret Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers.
Who should attend?
This 1 hour Roger C. Parker interview is for you if you’ve written a book sold [...]