An effective title does more than just explain and sell your book; it creates a brand that will forever be associated with your name and your business, paving the way to future clients and future projects.
Published & Profitable members are invited to attend this webinar that provides the framework of publishing success.  You’ll also learn [...]

During this free “members only” webinar, Published & Profitable members will learn how to identify and evaluate existing books in their field.
Topics include what to look for when searching online, and how to use word-processing, spreadsheet, and mind mapping programs to keep track of your research.
Choosing the right title is essential for your future success. [...]

In his Well Fed Writer, Published & Profitable Editorial Board member Peter Bowerman has a strong section on persuasive writing. It includes a wonderfully concise list that can help you write more effective book proposals and marketing messages.
The starting point, as Peter describes, is to determine your intended market is. Then, ask yourself the [...]