If you haven’t read Mike Shatzkin’s speech at the 2007 Book Expo, quoted in numerous blogs, including Published & Profitable Editorial Board member Matt Wagner’s, you should. One of speech’s provocative paragraphs read:

Change is seldom sought; it is usually forced. But in the media world, more than in most others, we are living in an era of blistering change. The future web — and even unconnected digital devices enabled by the web — are going to be more content-rich than we have ever imagined, and much of the content will be free.

You should read the entire speech here.

Implications? In Matt Wagner’s words:

The key will be to become involved, known, trusted, and linked, to the online communities that you aspire to reach. Publishers and authors both will need to bring a laser-like focus to individual markets.

The question of course, is: “Have you identified your ‘laser-like focus’ to your individual market?”