Jul

22

Plan for teleconference success–even if your scheduled guest doesn’t show up

Filed Under Step 3: Promote | Leave a Comment

Teleconferences traditionally are one of the best ways to promote your competence and maintain your visibility.
One of the easiest types of promotional teleconferences to host is an interview with an acknowledged expert in your field. These interviews not only put you on a first-name familiarity with experts, but they introduce new ideas to you and [...]

Jul

20

How to save time planning your first (or your 30th) book, e-book, or white paper

Filed Under Step 2: Write | Leave a Comment

Mind Mapping is a technique that has been in use around the world for over 25 years. It is a technique that makes it easy to:

Brainstorm new ideas
Prioritize their importance
Organize them in the proper order

Mind mapping has never been easier. Mindjet’s MindManger 7.0 takes an existing state-of-the-art product and adds a new interface that makes [...]

Jul

17

Launch your writing career with a “Dear Reader” letter

Filed Under Step 1: Plan | Leave a Comment

Robyn Freedman Spitzman, co-author, with Rick Frishman, of Author 101: Bestselling Nonfiction, has the following advice for beginning authors. She suggests you write yourself a letter.
In this letter:
…explain why you are the perfect person to write this book. Then include what readers will gain from reading it and what you promise to deliver. Then reread [...]

Jul

1

Is trade publishing obsolete?

Filed Under Publishing news | Leave a Comment

If you haven’t read Mike Shatzkin’s speech at the 2007 Book Expo, quoted in numerous blogs, including Published & Profitable Editorial Board member Matt Wagner’s, you should. One of speech’s provocative paragraphs read:
Change is seldom sought; it is usually forced. But in the media world, more than in most others, we are living in an [...]